Insights
Notes on healthcare marketing
Observations on healthcare marketing, personal branding, content strategy and working with clients.
- Healthcare marketingDraft
Why healthcare marketing needs more than visibility
Reach is easy to buy. Trust has to be earned.
Read - Personal brandingDraft
What a doctor's personal brand is made of
It mostly comes down to being recognisably the same person everywhere.
Read - Client relationshipsDraft
Account management is a marketing skill
The relationship with the client decides how good the marketing is allowed to be.
Read
