Expertise
Social Media Strategy
Social media for a medical practice has to inform without overpromising. I plan what goes on each platform, how often, and how the practice responds to people.
What this covers
- 01
Platform planning
What each platform is used for, and what is left off it.
- 02
Posting cadence
A rhythm the practice can keep up month after month.
- 03
Community communication
How comments and messages are answered, and by whom.
How I work
- 01
Discovery & Research
Understand the practitioner, the patients and the current digital footprint.
- 02
Strategy Development
Set positioning, audiences and the messages worth repeating.
- 03
Planning & Execution
Turn the strategy into a content calendar and coordinated campaigns.
- 04
Monitoring & Optimization
Watch what is published, gather feedback and adjust.
- 05
Analysis & Growth
Review results with the client and plan the next stage.
Need help with social media strategy?
Tell me about the practice and what you want patients to know.