Expertise
Healthcare Digital Marketing
Healthcare marketing starts with the patient: what they search for, what worries them, and what makes them choose one doctor or clinic over another. I plan the channels and the digital presence around those answers.
What this covers
- 01
Patient audience understanding
Who the patients are, what they ask and where they look for answers.
- 02
Channel planning
Which platforms are worth the effort for this practice, and what each one is for.
- 03
Digital presence development
Pages and profiles that are accurate, consistent and kept up to date.
How I work
- 01
Discovery & Research
Understand the practitioner, the patients and the current digital footprint.
- 02
Strategy Development
Set positioning, audiences and the messages worth repeating.
- 03
Planning & Execution
Turn the strategy into a content calendar and coordinated campaigns.
- 04
Monitoring & Optimization
Watch what is published, gather feedback and adjust.
- 05
Analysis & Growth
Review results with the client and plan the next stage.
Need help with healthcare digital marketing?
Tell me about the practice and what you want patients to know.