Expertise
Campaign Planning
A campaign needs one message, a clear objective and someone keeping every piece on track. I coordinate campaigns from the first brief to the last published post.
What this covers
- 01
Campaign briefs
The objective, audience, message and deliverables agreed in writing.
- 02
Creative coordination
Working with designers and video editors so the pieces fit together.
- 03
Execution tracking
Following each deliverable through approval and publishing.
How I work
- 01
Discovery & Research
Understand the practitioner, the patients and the current digital footprint.
- 02
Strategy Development
Set positioning, audiences and the messages worth repeating.
- 03
Planning & Execution
Turn the strategy into a content calendar and coordinated campaigns.
- 04
Monitoring & Optimization
Watch what is published, gather feedback and adjust.
- 05
Analysis & Growth
Review results with the client and plan the next stage.
Need help with campaign planning?
Tell me about the practice and what you want patients to know.